Some 30 years earlier, however, an enterprising planter and processor of cherry ripe coffee, Victor C. Munn, had bought 5 acres of land at Mavis Bank in the foothills of the Blue Mountains where he set up a pulpery which could process the coffee brought in from out lying districts. As more and more of the estates found it uneconomical to process the berries to green beans from the few trees they still had bearing, they would send down their coffee on mule back to the Munn’s factory. By the 1950’s there were only two other pulperies operating, Silver and Moy Hall, both of which were operated on a cooperative basis. The Government of Jamaica now saw the necessity to resuscitate the coffee industry and began to give assistance to farmers who would plant coffee with proper cultural practices. Through the Coffee Industry Board which was established in 1950, attractive incentives were offered and guidelines drawn up for effective regulation and grading of all coffee produced for export. At the same time, the Mavis Bank Factory, having been destroyed by fire in 1955, was rebuilt and modernized by Victor Munn’s nephew Keble Munn, with the assistance of an English trading company – Thomas Hankey and Company which then marketed the coffee collected there in Britain. The old estate names were now relegated to memory only.The Government decreed in 1973 that only coffee processed by Mavis Bank Central, Moy Hall, and Silver Hill and the Government station at Wallenford could now legally be termed Blue Mountain Coffee.Other coffee grown in Jamaica would now then be graded as either High Mountain, or Low Land, and would fetch corresponding lower prices.
30年前,Victor C. Munn在位于蓝山山麓的Mavis Bank购买了5英亩土地,建立了Mavis Bank 咖啡处理工厂,他因此能够处理其他庄园的咖啡果。当越来越多的庄园主,明白将少量的咖啡果送下蓝山进行加工,是多么不经济划算时,就会送往Mavis Bank的处理工厂。
直到50年代,也只有除Mavis Bank以外的,其他两个庄园在蓝山山脉直接加工咖啡豆,他们是Silver Hall, Moy Hall。
当牙买加政府看到复苏咖啡产业的必要